Kirtan Patel·GH Patel College of Engineering, CVMU · Anand, Gujarat·scansafe.in
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01 / 12
The Problem
800 million Indians eat blindly.
📦
Labels are unreadable
The average Indian packaged food label has 40+ ingredients in 6pt font. 92% of consumers admit they never read the full list.
92% don't read labels
🩺
Chronic disease crisis
India has 101 million diabetics, 220 million hypertensive patients. Packaged food additives directly worsen these conditions — but no tool warns them.
101M diabetics in India
🇮🇳
FSSAI violations ignored
Potassium Bromate (banned in India since 2016) still found in Indian bread. Trans fat violations common. No consumer tool checks FSSAI compliance.
₹0 India FSSAI tool exists
🌍
Global apps fail India
Yuka has 73M users globally — but no Hindi UI, no FSSAI layer, no Indian product database, no personalisation for Indian dietary conditions like Jain diet or diabetic needs.
Zero India-first solution
02 / 12
The Solution
One photo. Complete truth.
1
Snap any product photo
No barcode required. Works on damaged labels, imported products, homemade packages. Claude Vision reads it all.
2
AI reads every ingredient
Claude Vision + our proprietary FSSAI database decodes nutrition per 100g, every additive E-number, all 8 allergens.
3
Personalised for your body
Diabetic, gym, pregnant, Jain, child, elderly — score and verdict adjust entirely. Not one size fits all.
4
Verdict in your language
English, हिंदी, ગુજરાતી. Plain words, no medical jargon. Context-aware — dose and frequency, not just "harmful".
Our 3 Unfair Advantages
Moat 1Photo scan without barcode. Yuka can't do this. We work on any label in any condition.
Moat 2FSSAI India compliance layer. First product ever to automatically flag Indian food law violations. No competitor has this.
Moat 3Personalised scoring for India. Diabetic users, Jain users, gym users — all get different scores for the same product.
03 / 12
Market Size
A market that grows itself.
TAM — Global food scanner market
All food safety + nutrition apps worldwide
$3B
by 2035
SAM — India diet + health apps
₹900–₹1,200 Cr today → ₹22,000 Cr by 2030
₹22,000 Cr
India 2030
SOM — Our beachhead (Year 1-2)
Urban India health-conscious 25-45 yr, paying ₹99/mo
₹300 Cr
reachable
3×
Jump in "calorie tracking" Google searches in India since 2019. Lockdown permanently changed food awareness.
75%
Urban Indian millennials "trying to eat healthier" — but no tool serves them in Hindi.
101M
Diabetics in India — all need a personalised food scanner. This is one user segment alone.
15-20%
CAGR for Indian diet apps. Fastest-growing digital health vertical in India.
04 / 12
Competitive Landscape
We do what they cannot.
Feature
Yuka (France)
FactsScan (India)
Eat This (US)
ScanSafe ✦
Photo scan — no barcode needed
✗
✗
✗
✓
FSSAI India compliance check
✗
✗
✗
✓
Personalised score (diabetic, Jain, gym…)
✗
✗
✗
✓
Hindi + Gujarati UI + verdict
✗
Partial
✗
✓
Context-aware scoring (dose + frequency)
✗
✗
✗
✓
Web app (no install required)
✗
✗
✗
✓
AI vision analysis (Claude/Gemini)
✗
✗
✗
✓
India pricing (₹99/mo)
$2.99/mo
Free only
$4.99/mo
₹99/mo
Barcode scan
✓
✓
✓
✓ (Phase 2)
05 / 12
Market Validation
Yuka proved the model. We own India.
"94% of Yuka users stopped purchasing products flagged for containing dangerous additives after using the app."
— Sustainable Brands 2024 Impact Study
$20.3M
Yuka annual revenue 2023 — from subscriptions only, zero ads, zero brand deals
SOURCE: GETLATKA / YUKA.IO
73M
Yuka users worldwide — built with just $928K in funding. Word-of-mouth only.
SOURCE: DEALROOM.CO 2026
₹0
Spent on marketing by Yuka in first 5 years. Pure organic growth. ScanSafe will replicate via WhatsApp virality.
SOURCE: YUKA.IO INDEPENDENCE PAGE
15 → 236
Yuka employees growth (still small team)
$928K
Total funding raised to reach $20M revenue
5 years
To profitability — zero ad spend
India gap
Yuka has no FSSAI, no Hindi, no Indian DB
06 / 12
Product
Built different. Defensibly.
Feature Roadmap
Live
AI Photo Scan (no barcode)
Claude/Gemini Vision reads any label. Per-100g nutrition, every ingredient rated, FSSAI flags, Hindi verdict, shareable cards.
Live
Personalised Health Profile
Diabetic, gym, Jain, pregnant, elderly — score recalibrates. Family multi-profile. ₹199/month family plan.
Live
FSSAI Compliance Layer
Flags Potassium Bromate, trans fat >2%, Sudan dyes, banned colours. First product in India to do this.
Q2 2025
Barcode + Open Food Facts
Hybrid: barcode → OFF database → Claude deep analysis. 3x faster, 60% lower API cost per scan.
Q3 2025
React Native App (iOS + Android)
Full mobile app after web validation. Reuse 80% of web logic. Native camera for instant scan.
Q4 2025
B2B — Gyms + Dietitians
White-label ScanSafe for gyms and hospitals. ₹2,999/month per client. 10 clients = ₹30,000 MRR.
Tech Stack
FrontendNext.js 16 + Tailwind
AI VisionGemini 2.5 Flash / Claude
DatabaseSupabase (Postgres)
AuthSupabase Auth + Google
PaymentsRazorpay Subscriptions
HostingVercel Edge Network
Food DBOpen Food Facts API
MobileReact Native (Q3)
Why Gemini + Claude over GPT-4V
Gemini and Claude excel at structured JSON from images — consistently returning complete, parseable analysis. Better for damaged/partial labels. Longer context for complex ingredient lists. Constitutional AI alignment = safer health recommendations.
07 / 12
Business Model
Break-even at 9 users.
Subscription Plans
Free
5 scans/day · basic analysis
₹0
Pro ⭐
Unlimited · history · Hindi · allergen profile
₹99
/month
Annual Pro
2 months free · same features
₹799
/year
Family
5 profiles · all features
₹199
/month
B2B Gym / Clinic
White-label · API access
₹2,999
/month
Unit Economics (1 Pro User)
Monthly Revenue₹99
Claude/Gemini API cost (~50 scans/mo)-₹10
Infra share (Vercel + Supabase)-₹9
Razorpay 2%-₹2
Net Margin per user~₹78
Note: Since integrating the free Google Gemini tier, our margin improves to ₹78 per user. API cost falls as scale increases.
M3
100
₹9,900 MRR
M6
500
₹49,500 MRR
M9
2,000
₹1.98L MRR
M12
5,000
₹4.95L MRR
M18
15,000
₹14.85L MRR
08 / 12
Why Now
5 tailwinds are converging.
3×
Food health searches surged post-COVID
Lockdown permanently changed Indian food awareness. "What's in my food" Google searches tripled since 2019.
FSSAI 2022
Trans fat ban created demand
FSSAI banned trans fat >2% in 2022 — but zero consumer tool checks compliance. Massive media coverage creates category awareness.
Vision AI
Vision AI now good enough
Gemini/Claude Vision reads partial labels, estimates nutrition from product type, returns structured JSON reliably. Wasn't possible in 2022.
UPI + Razorpay
India's payment infrastructure ready
₹99/month subscription via UPI is frictionless for Indian users. Razorpay handles recurring billing natively. Wasn't this smooth 3 years ago.
800M
Smartphone users, still growing
India adds 50M new smartphone users per year. Tier-2/3 cities (Anand, Surat, Rajkot) becoming digital-first. Hindi UI captures this wave.
₹0
Real competition in India today
FactsScan exists but no AI vision, no personalisation, no FSSAI layer. Yuka ignores India. The window is wide open — right now.
🇮🇳
The Gujarat + India advantage
Kirtan is building from Anand, Gujarat — the same region that produced Amul, Zydus, Torrent. Deep understanding of Indian dietary habits, Jain restrictions, FSSAI rules. iCreate Gujarat offers up to ₹50 lakh for deep-tech AI startups from Gujarat. CVMU network = 10,000+ potential early users in colleges alone.
09 / 12
Team
Built by someone who lives this problem.
👨💻
Kirtan Patel
Founder & CEO · Builder
Computer Engineering student, GH Patel College of Engineering (CVMU), Anand, Gujarat
Built ScanSafe end-to-end: Next.js + Claude/Gemini Vision + Supabase + Razorpay — solo, in 2 weeks
Previous builds: JARVIS AI assistant (voice + vision), Wandr AI travel planner (full SaaS stack), YouTube automation agent with OAuth2
Deep knowledge of Indian food culture, Jain diet, FSSAI compliance from Gujarat context
Active options trader (TCS calls, Groww) — understands unit economics, risk/reward thinking
Studying Computer Engineering + building products = rare combination of theory + execution
🔍
Looking for Co-founder
Target: Growth / GTM Lead
Ideal profile: nutrition/dietetics background OR marketing background with health focus
Would own: Hindi content, dietitian partnerships, B2B gym outreach
India health influencer connections for organic growth
Strong preference: Gujarat-based, understands Indian tier-2 market
Equity: 15-25% depending on experience and commitment
Support Network + Grants Available
iCreate Gujarat — up to ₹50L grant for AI startups
MeitY GENESIS — ₹10L non-refundable for DPIIT startups
Startup India Seed Fund
CVMU Incubation Cell
Google for Startups — Antigravity infra
Antler India — early-stage VC
10 / 12
The Ask & Milestones
Fueling the next phase of ScanSafe.
Use of Funds
40%
Engineering & AI Costs
AI Vision API credits, server hosting, backend optimization, and React Native mobile development.
35%
Product & GTM Marketing
Colleges partnership outreach, health influencers program, fitness gym white-label onboarding.
25%
Operations & Legals
FSSAI regulation parsing, dietary safety audits database expansion, general operations.
Milestones
M3
1,000 Active Scanners
Onboard colleges in Anand/Gujarat, validate organic viral loop.